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RAYBERN'S DIGITAL STRATEGY
Conceptualization:
50%
Implementation:
50%
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House of Suntory Tour -
Miami Swim Week
Raybern's Digital Strategy
Client:
Raybern's
Industry:
Food
Type:
Digital
Location:
Nationwide
KPI:
Followers Growth: 20.4% YoY
Impressions: 15.7M+ (+50.1% YoY)
Engagements: 70.3K+ (+345% YoY)
CHALLENGES
How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen-Z men, notably hard to influence through traditional media.
STRATEGY
GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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