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RAYBERN'S DIGITAL STRATEGY

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Conceptualization:

50%

Implementation:

50%

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House of Suntory Tour -
Miami Swim Week

Raybern's Digital Strategy

Client:

Raybern's

Industry:

Food

Type:

Digital

Location:

Nationwide

KPI:

Followers Growth: 20.4% YoY

Impressions: 15.7M+ (+50.1% YoY)

Engagements: 70.3K+ (+345% YoY)

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CHALLENGES

How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen-Z men, notably hard to influence through traditional media.

STRATEGY

GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0