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RALPH LAUREN
Conceptualization:
50%
Implementation:
50%
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House of Suntory Tour -
Miami Swim Week
Ralph Lauren Romance Tour
Client:
Ralph Lauren Fragrances
Industry:
Beauty
Type:
Tour, Influencer
Location:
Los Angeles, Houston, Miami, Chicago, New York
KPI:
Five cities in 2 weeks
+4.2MM brand mentions
44% conversion rate for consumers
CHALLENGES
To promote the Ralph Lauren Romance fragrance in time for Valentine’s Day, leveraging fully a pre-negotiated influencer partnership with Taylor Hill.
STRATEGY
Instead of creating several pop-ups, GRADIENT designed a custom 20-foot truck that could bring the iconic Ralph Lauren style to life within a romantic nesting environment. At each tour stop, guests were invited to share what made them believe in romance via custom photo moments.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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