top of page

PRADA PARADOXE

Conceptualization:
50%
Implementation:
50%

Add a Title
Describe your image

Add a Title
Describe your image
1/1
Prada Paradoxe - 3 City Tour
Prada Paradoxe - 3 City Tour
Client:
Prada Beauty
Industry:
BEauty
Type:
Traveling Pop-up
Location:
NYC, LA, Miami
KPI:
20K+ guests
43K+ samples given out
286K+ product impressions (sprays)
156 influencer attendees
377,080,038 social impressions


CHALLENGES
Prada wanted to partner with GRADIENT to concept a multi-city tour to promote their new fragrance Paradoxe - the new fragrance pillar.
STRATEGY
The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.