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PRADA PARADOXE

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Conceptualization:

50%

Implementation:

50%

Prada Paradoxe - 3 City Tour

Prada Paradoxe - 3 City Tour

Client:

Prada Beauty

Industry:

BEauty

Type:

Traveling Pop-up

Location:

NYC, LA, Miami

KPI:

20K+ guests

43K+ samples given out

286K+ product impressions (sprays)

156 influencer attendees

377,080,038 social impressions

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CHALLENGES

Prada wanted to partner with GRADIENT to concept a multi-city tour to promote their new fragrance Paradoxe - the new fragrance pillar.

STRATEGY

The strategy was to create a consumer-facing, traveling pop-up in 3 major cities throughout the nation. This was done by creating a surprising activation with photo experiences & technology that caught the attention of edgy, young consumers. In the experience, discovery and engagement were promoted through physical experimentation of the multiple dimensions of the scent that ultimately converted guests at the e-boutique with scannable QR codes that captured data, such as email sign-ups.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0
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