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L'OREAL - WOMEN OF WORTH

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Conceptualization:

30%

Implementation:

70%

House of Suntory Tour -
Miami Swim Week

L’Oreal - Women of Worth 2022

Client:

L'Oreal

Industry:

Beauty

Type:

Gala Dinner & Award Ceremony

Location:

Los Angeles

KPI:

3 Billion Press Impressions

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CHALLENGES

Gradient had the opportunity to plan end execute the 2022 gala dinner honoring the latest class of Women of Worth honorees and launching a fresh new take on this flagship program’s branding.

STRATEGY

The event took place at The Ebell of Los Angeles, a historic women’s club, where we paid homage to the natural architecture with custom scenic pieces, staging and honoree installations. The evening’s programming consisted of micro panels led by L’Oreal spokespeople, allowing each honoree to discuss their unique philanthropic cause and celebrate their worth. Guests walked the custom purple carpet, were able to take part in a one of a kind photo portrait celebrating their inner power and enjoyed an evening of fine food and thoughtful programming.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0