Gradient retro-fitted a shipping container with luxury finishes and experiential activations to bring to life the effortless campaign message. All furniture and decor within the Summerhouse were inspired by the thoughtful and empathetic design of the Lincoln Navigator. Gradient brought in a partnership with the Meditation app, Headspace to create a meditation garden as an experiential touchpoint that gave visitors a moment of calmness from the busy Seaport. To further extend its reach, Gradient also implemented a social targeting and amplification campaign and sweepstakes strategy to drive foot traffic and promote test drives.