top of page
Scroll prompt Arrow

LEGENT BURGER BLEND TOUR

gradient_bars-50.png

Conceptualization:

40%

Implementation:

60%

House of Suntory Tour -
Miami Swim Week

Legent Burger Blend Tour

Client:

Legent

Industry:

Spirits

Type:

Trade, Tour

Location:

Virginia, North Carolina, Pennsylvania, Ohio

KPI:

Inspired by East meets West and New American Classics, a curated intimate event led to over 550 different carefully crafted cocktails for key trade players across 5 growing central markets.

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

GRADIENT was tasked with implementing 10 successful intimate trade activations, marrying together the Omakase service style with American fares while informing a growing demographic on the rich flavor of Legent Bourbon.

STRATEGY

The Legent Tour acted as an introduction for influential industry professionals to experience the product in a unique and creative way, providing pairings that highlighted the four key notes of Legent and instilling the brand story, GRADIENT facilitated brand takeovers in carefully selected accounts in each market, working closely with the local account to create an individual spin specific to each location and style of food and beverage offerings.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0