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LANCOME LA VIE EST BELLE
Conceptualization:
50%
Implementation:
50%
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House of Suntory Tour -
Miami Swim Week
Lancome - La Vie Est Belle
Client:
Lancome (L'Oreal)
Industry:
Beauty
Type:
Traveling Pop-up Build
Location:
NYC, San Diego, LA, Houston, Dallas, Miami
KPI:
Buzz - 526 Photos Taken/Emails Sent
Sampling - 9,840 Samples Handed Out
CHALLENGES
La Vie Est Belle partnered with singer Rosalia along stops on her Motomami tour to inspire and delight a modern audience; celebrating what makes life beautiful while highlighting the signature and timeless Lancome scent.
STRATEGY
A traffic stopping activation allowed guests to sample the fragrance and step into the world of Lancome, while an interactive dance photo moment achieved CRM data capture for future marketing and consumer communication. Guests who visited the pop-up were further engaged with a chance to win full-size products, including a bottle of the fragrance, with each sample handed out.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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