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LANCOME LA VIE EST BELLE

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Conceptualization:

50%

Implementation:

50%

House of Suntory Tour -
Miami Swim Week

Lancome - La Vie Est Belle

Client:

Lancome (L'Oreal)

Industry:

Beauty

Type:

Traveling Pop-up Build

Location:

NYC, San Diego, LA, Houston, Dallas, Miami

KPI:

Buzz - 526 Photos Taken/Emails Sent

Sampling - 9,840 Samples Handed Out

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CHALLENGES

La Vie Est Belle partnered with singer Rosalia along stops on her Motomami tour to inspire and delight a modern audience; celebrating what makes life beautiful while highlighting the signature and timeless Lancome scent.

STRATEGY

A traffic stopping activation allowed guests to sample the fragrance and step into the world of Lancome, while an interactive dance photo moment achieved CRM data capture for future marketing and consumer communication. Guests who visited the pop-up were further engaged with a chance to win full-size products, including a bottle of the fragrance, with each sample handed out.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0
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