LAMBORGHINI - THE BRIDGE

Conceptualization:

40%

Implementation:

60%

1/6

House of Suntory Tour -
Miami Swim Week

The Bridge

Client:

Lamborghini

Industry:

Automotive

Type:

Live Event

Location:

The Hamptons, NY

KPI:

Brand Exposure, Prospecting

*Photography by Bespoke-Marketing,

Tony Laiacona & Robin Trajano

CHALLENGES

Lamborghini tasked GRADIENT to take over the Hamptons for their VIP Brunch & Bridge experience. VIP attendees would be invited to drive their personal Lamborghini’s to the event to allow all to partake in an hour-long driving parade through the Hamptons. Guests would then be directed to the putting grounds of The Bridge and be able to stage their vehicles as part of the car show.

STRATEGY

From a stylized luncheon at a beautiful Hampton's beachfront villa to an evening at the infamous Bridge car show. Touches of stylized branding throughout the villa brought the Lamborghini aesthetic to life in an elegant and tasteful design. Two Lamborghini lounges were activated at The Bridge, which allowed all attendees to enjoy moments with the brand and view the staged vehicles. Guests were greeted by a premium valet service and a refreshing mocktail upon arrival. While live jazz tunes filled the exterior patio space to enhance the mood. Gourmet Italian food and beverage stations were staged on the exterior patio, allowing guests to wander and mingle. An additional hospitality moment included the infamous Sant Ambroeus gelato vintage cart.