Gradient reinvented the in-person meeting into a global virtual live experience, inclusive of thrilling pre-recorded content and a first hand sneak peek into newly minted Lamborghini Lounge NYC. ​ Broadcasting live from both the NYC lounge and the headquarters in Italy, C-level executives guided conversations with dealership heads across South America, the US, and Canada. ​ Gradient handled all experience details from the invitation, content creation, presentation management, and technology partners to execute this successful engaging experience.