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LA PRAIRIE - SKIN CAVIAR
Conceptualization:
50%
Implementation:
50%
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La Prairie - Miami Art Basel 2022
La Prairie - Skin Caviar
Client:
La Prairie
Industry:
Skincare
Type:
Product Celebration
Location:
Standard Spa Hotel, Miami Beach
KPI:
60 guest stay at the Standard
Intimate Caviar Dinner for 72
400+ guest entertainment
CHALLENGES
GRADIENT and La Prairie partnered during Art Basel Miami Beach for an elegant brand immersion at The Standard Spa Hotel. Sixty special guests were invited to stay at the Standard and enjoy a four day itinerary celebrating La Prairie’s Skin Caviar. Additional special guests were also welcomed to join the luxurious activities throughout the week.
STRATEGY
GRADIENT and La Prairie transformed The Standard pool to the Cobalt Club, welcoming guests and Art Basel goers to kick off the week, featuring roaming hand masseuses, tarot card readers, and cobalt manicures while enjoying champagne and caviar.
At the spa, the Skin Caviar Experience treated guests to a caviar facial, created specially for Art Basel and the peak of the week featured a luxurious caviar inspired seaside cocktail hour and dinner, with food stylings by celebrity Chef Daniela Soto-Innes.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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