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LA PRAIRIE - SKIN CAVIAR

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Conceptualization:

50%

Implementation:

50%

La Prairie - Miami Art Basel 2022

La Prairie - Skin Caviar

Client:

La Prairie

Industry:

Skincare

Type:

Product Celebration

Location:

Standard Spa Hotel, Miami Beach

KPI:

60 guest stay at the Standard

Intimate Caviar Dinner for 72

400+ guest entertainment

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CHALLENGES

GRADIENT and La Prairie partnered during Art Basel Miami Beach for an elegant brand immersion at The Standard Spa Hotel. Sixty special guests were invited to stay at the Standard and enjoy a four day itinerary celebrating La Prairie’s Skin Caviar. Additional special guests were also welcomed to join the luxurious activities throughout the week.

STRATEGY

GRADIENT and La Prairie transformed The Standard pool to the Cobalt Club, welcoming guests and Art Basel goers to kick off the week, featuring roaming hand masseuses, tarot card readers, and cobalt manicures while enjoying champagne and caviar. At the spa, the Skin Caviar Experience treated guests to a caviar facial, created specially for Art Basel and the peak of the week featured a luxurious caviar inspired seaside cocktail hour and dinner, with food stylings by celebrity Chef Daniela Soto-Innes.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0
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