C-level executives across the globe engaged in interactive live discussions across 4 investment platforms. Using custom camera kits set up in homes and offices in 5 different countries, these engaging conversations were hosted and broadcasted within a custom-designed 3D world and website.

In preparation for the live event, Gradient filmed and edited videos to highlight each brands’ annual innovation and growth. These dozen videos were hosted on the custom website to provide investors with an impactful deep dive into each brand.

A majority of participating investors either called the JAB leadership or emailed them directly to congratulate them on surpassing all of their expectations for a highly interactive virtual conference.