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GOLDEN GOOSE

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Conceptualization:

30%

Implementation:

70%

Golden Goose - LA Golden Spirit

Golden Goose - LA Golden Spirit

Client:

Golden Goose

Industry:

Fashion

Type:

Awareness

Location:

Pink Motel, Los Angeles

KPI:

500+ guests 

4X Average engagement than previous months

100M+ Instagram reaches

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CHALLENGES

GRADIENT partnered with Golden Goose to bring their Italian heritage and Golden Spirit to Los Angeles, continuing their evolution of Venice to Venice through experience design, content strategy & on site editing, as well as live streaming.

STRATEGY

The experience captured the brand’s core essence of ‘touched with life’ and ‘perfect imperfection’ through the redesign of the vintage Pink Motel, transforming it into a living art piece and fashion hub of content creation by highlighting their unique Co-Creation collaboration and transforming a pool into a unique custom skate bowl, featuring a jaw dropping performance by Olympian Cory Jeaneau. Special guests were invited to a pre show aperitivo and special dinner, adorned in the latest Golden Goose collection.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

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