top of page

GOLDEN GOOSE

Conceptualization:
30%
Implementation:
70%

Add a Title
Describe your image

Add a Title
Describe your image
1/1
Golden Goose - LA Golden Spirit
Golden Goose - LA Golden Spirit
Client:
Golden Goose
Industry:
Fashion
Type:
Awareness
Location:
Pink Motel, Los Angeles
KPI:
500+ guests
4X Average engagement than previous months
100M+ Instagram reaches


CHALLENGES
GRADIENT partnered with Golden Goose to bring their Italian heritage and Golden Spirit to Los Angeles, continuing their evolution of Venice to Venice through experience design, content strategy & on site editing, as well as live streaming.
STRATEGY
The experience captured the brand’s core essence of ‘touched with life’ and ‘perfect imperfection’ through the redesign of the vintage Pink Motel, transforming it into a living art piece and fashion hub of content creation by highlighting their unique Co-Creation collaboration and transforming a pool into a unique custom skate bowl, featuring a jaw dropping performance by Olympian Cory Jeaneau.
Special guests were invited to a pre show aperitivo and special dinner, adorned in the latest Golden Goose collection.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
bottom of page