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GENESIS HOUSE

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Conceptualization:

30%

Implementation:

70%

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Genesis Speedium Coupe Reveal

Genesis House

Client:

Genesis

Industry:

Automotive

Type:

Live Event

Location:

New York

KPI:

Brand Awareness + Education

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CHALLENGES

Gradient was tasked with introducing Genesis House NYC as the cultural embassy, marrying automotive innovation to thoughtful design and a sense of community.

STRATEGY

Building off of the event theme of “A Sense of the Future,” Gradient brought human connection to life through purposefully choreographed hospitality, meaningful collaboration, and artistic elevation. Approaching the event from a creative angle that complemented and amplified the culture of Genesis House NYC, we were able to maintain a commitment to a progressive future.

Encapsulating the son-nim experience, the distinctly Korean red thread of thoughtful hospitality, the events honored the existing space in a celebration of luxury through carefully planned floral and lighting design, culinary experience, and a highlight of groundbreaking automotive concepts. The result was a multi-sensory event designed to welcome and engage all guests, while elevating the space. The ethos of the Genesis brand was brought to life through tailored experience, raising awareness for Genesis (automotive) and Genesis House.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0