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FARFETCH

Conceptualization:
50%
Implementation:
50%

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Farfetch x Esteban Cortázar
Farfetch x Esteban Cortázar
Client:
Farfetch
Industry:
Fashion
Type:
20th Anniversary Party
Location:
Faena Theater- Miami Beach
KPI:
Social Buzz & Press
Results: WWD Coverage


CHALLENGES
We partnered with Farfetch upon the launch of their sixth farfetch beat with fashion designer Esteban Cortazar to celebrate his 20th Anniversary at Art Basel Miami.
STRATEGY
For one night only, guests were transported back to 2002 for an authentic South Beach Nightclub Experience. Activating in the iconic Faena Theater, the cabaret style space was transformed into the party to be at with the addition of lasers, a custom light show, custom neons, and custom designed LED screen animations.
Guest DJs Pascal Moshcheni and Honey Dijon set the scene and kept guests dancing the night away as carefully selected guests dressed in Esteban’s collection mingled among the crowd.