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FARFETCH

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Conceptualization:

50%

Implementation:

50%

Farfetch x Esteban Cortázar

Farfetch x Esteban Cortázar

Client:

Farfetch

Industry:

Fashion

Type:

20th Anniversary Party

Location:

Faena Theater- Miami Beach

KPI:

Social Buzz & Press

Results: WWD Coverage

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CHALLENGES

We partnered with Farfetch upon the launch of their sixth farfetch beat with fashion designer Esteban Cortazar to celebrate his 20th Anniversary at Art Basel Miami.

STRATEGY

For one night only, guests were transported back to 2002 for an authentic South Beach Nightclub Experience. Activating in the iconic Faena Theater, the cabaret style space was transformed into the party to be at with the addition of lasers, a custom light show, custom neons, and custom designed LED screen animations. Guest DJs Pascal Moshcheni and Honey Dijon set the scene and kept guests dancing the night away as carefully selected guests dressed in Esteban’s collection mingled among the crowd.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0