top of page
CLINIQUE - PINK LAKES
Conceptualization:
30%
Implementation:
70%
Add a Title
Describe your image
Add a Title
Describe your image
1/1
House of Suntory Tour -
Miami Swim Week
Global Influencer Experience
Client:
Clinique
Industry:
Travel, Beauty
Type:
Launch, Influencer
Location:
Mexico
KPI:
The moisturizing pink oasis took Instagram by storm. With a focus on inspiring influencers to post above their contracted requirements, the strategy delivered a media reach of 41.7 million, with total impressions of over 230 million.
CHALLENGES
For the global launch of their new 72-hour pink moisture surge, Clinique wanted to paint Instagram pink for a full 3 days. With 12 global influencers, Clinique traveled in curated style to the Riviera Maya in Mexico where a visual bonanza generated an effervescence of content.
STRATEGY
Like the product, the event was a 72-hour long adventure that included a pink-nic at the naturally pink lakes, branded helicopter transfers, underwater photoshoots, hydrating spa treatments and dinner on the beach—with every experience optimized for digital capture.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS: