CLINIQUE - PINK LAKES

Conceptualization:

30%

Implementation:

70%

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House of Suntory Tour -
Miami Swim Week

Global Influencer Experience

Client:

Clinique

Industry:

Travel, Beauty

Type:

Launch, Influencer

Location:

Mexico

KPI:

The moisturizing pink oasis took Instagram by storm. With a focus on inspiring influencers to post above their contracted requirements, the strategy delivered a media reach of 41.7 million, with total impressions of over 230 million.

CHALLENGES

For the global launch of their new 72-hour pink moisture surge, Clinique wanted to paint Instagram pink for a full 3 days. With 12 global influencers, Clinique traveled in curated style to the Riviera Maya in Mexico where a visual bonanza generated an effervescence of content.

STRATEGY

Like the product, the event was a 72-hour long adventure that included a pink-nic at the naturally pink lakes, branded helicopter transfers, underwater photoshoots, hydrating spa treatments and dinner on the beach—with every experience optimized for digital capture.