Scroll prompt Arrow

CHRISTIE’S 20/21 CENTURY SALES

gradient_bars-50.png

Conceptualization:

50%

Implementation:

50%

Add a Title
Add a Title

Describe your image

press to zoom
Add a Title
Add a Title

Describe your image

press to zoom
1/1

House of Suntory Tour -
Miami Swim Week

Christie's - 20th/21st Century Sales

Client:

Christie's

Industry:

Luxury

Type:

Hybrid, Live Broadcast Auction

Location:

Global

KPI:

Infuse innovation into the reimagined 20th and 21st Century Evening sales to bring an elevated broadcast experience to guests around the world

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

Gradient built on past successes with Christie’s marquee auctions to bring innovations and style to their reimagined 20th and 21st Century evening sales. Streamed live from Rockefeller Center, the twin sales saw active bidding in New York, London, and Hong Kong, as well as online. Gradient pushed the saleroom design to create a chic and modern environment, infused with the latest technology to keep Christie’s at the forefront of their industry.

STRATEGY

In a unique partnership, the 20/21 sales invited a virtual audience into the saleroom through Christie’s Virtual Skybox powered by Microsoft Together. The enhanced viewing experience also included an immersive livestream, offering a dynamic 360-degree view of the saleroom and placing guests at home in the middle of the action for the first time ever. A combined 1,390,270 viewers tuned into the livestreamed events on 11 platforms. Engaging pre-show content and media throughout was created to elevate the broadcast and highlight the masterpieces at the center of each sale, bringing the excitement and beauty of the Christie’s experience to guests around the world.

HOW WE DID IT

RESULTS:

+250% Viewership Increase

Over 280k Viewers

TALENT:

Executive Producer: Aubrey A. Daval

Creative Director: Anthony Coopers

Strategy: Pauline Oudin

Producer: Stephanie Williams

Art Director: Chris Torres

Film Director: Bryan Margaca

Lead Editors: Pedro Brehm / Jay Slot

FORMATS:

Promotional: 1 x 0:15 sec, 1 x 1:30 min

Pre-Show: 1 x 20 min pre-recorded

Live Show: 2 x 60+ min

Post-show: 1 x 30 min + 1 x 2 min recap

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0