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CHEESES OF FRANCE

Conceptualization:

20%

Implementation:

80%

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House of Suntory Tour -
Miami Swim Week

Cheeses of France Pop-up

Client:

Cheeses of France

Industry:

Food

Type:

Tour

Location:

Nationwide

KPI:

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CHALLENGES

To create visibility for the consortium client, GRADIENT in partnership with Sopexa, produced a US tour of French Cheeses Pop-Ups in key markets.

STRATEGY

From Chicago, to New York to Seattle and Miami, the Pop-ups leveraged high-traffic neighborhoods in under-utilized spaces to foster press and consumer awareness of the provenance message of the French regroupment. Leveraging local cultural moments, the Cheeses of France Pop-Up even integrated food as art during Art Basel in Miami, ensuring the activation’s spot in the “Top 10 Experiences of the Week”.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0