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CAMPARI RARE

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Conceptualization:

20

Implementation:

80

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Campari Rare | Immersive Educational Experience

Campari RARE Educational Tool

Client:

Campari RARE

Industry:

Spirits

Type:

Virtual Livestream

Location:

USA, Virtual

KPI:

Introduce and establish RARE in the world of super-premium liquors.

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CHALLENGES

Gradient was challenged to produce, edit and implement an educational video that will serve as an internal training tool, as well as a trade-facing, evergreen content asset. This was accomplished by creating a custom-fabricated Campari RARE 3D World, as well as speciality adjunct worlds that highlight the individual RARE brands.

STRATEGY

8 RARE master specialists and an MC were hosted in the Gradient NYC Studio to create profile pieces on each of the 12 RARE brands. Additional Gradient support included event scripting and strategy, rounds of curated video edits and virtual platform curation/implementation.

HOW WE DID IT

RESULTS:

89% Sign-up and Engagement with repeat audiences across all modules

TALENT:

Executive Producer: Rob Baynard

Creative Director: Yoyo Wang

Strategy: Carina Wolk

Producer: Jonathan Evans

Art Direction: Chris Torres

3D Rendering: Clara Martin

Film Director: Anthony Coppers

Lead Editor: Kate Fisher

FORMATS:

12 x 4-6 min virtual modules

20 min of host video content

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