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CAMPARI RARE
Conceptualization:
20%
Implementation:
80%
1/4
Campari Rare | Immersive Educational Experience
Campari RARE Educational Tool
Client:
Campari RARE
Industry:
Spirits
Type:
Virtual Livestream
Location:
USA, Virtual
KPI:
Introduce and establish RARE in the world of super-premium liquors.
CHALLENGES
Gradient was challenged to produce, edit and implement an educational video that will serve as an internal training tool, as well as a trade-facing, evergreen content asset. This was accomplished by creating a custom-fabricated Campari RARE 3D World, as well as speciality adjunct worlds that highlight the individual RARE brands.
STRATEGY
8 RARE master specialists and an MC were hosted in the Gradient NYC Studio to create profile pieces on each of the 12 RARE brands. Additional Gradient support included event scripting and strategy, rounds of curated video edits and virtual platform curation/implementation.
HOW WE DID IT
RESULTS:
89% Sign-up and Engagement with repeat audiences across all modules
TALENT:
Executive Producer: Rob Baynard
Creative Director: Yoyo Wang
Strategy: Carina Wolk
Producer: Jonathan Evans
Art Direction: Chris Torres
3D Rendering: Clara Martin
Film Director: Anthony Coppers
Lead Editor: Kate Fisher
FORMATS:
12 x 4-6 min virtual modules
20 min of host video content
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