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BUCCELLATI

Conceptualization:
10%
Implementation:
90%

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Buccelati - Art Basel Miami 2022
Buccelati - "Galateo: A Journey Into Conviviality"
Client:
Buccellati
Industry:
Luxury
Type:
Product, Celebration
Location:
The Edition, Miami
KPI:
90 Guests for a VIP Cocktail Party & Dinner
3 Instagram Stories
1-minute in-feed story


CHALLENGES
Locate a venue during Art Basel to serve as the conduit for an interactive and immersive installation for the launch of the Buccellati home accessories collection.
STRATEGY
GRADIENT in partnership with Buccellati and Stefano Boeri Interiors, built a complex structure of reflective walls. The fragment mirror shapes showed the space from all angles, while the design offered a flexible structure capable of hosting a variety of unforgettable experiences.
The installation was complete with floor-to-wall height display boxes and LED video screens with QR Code plaques. The walls featured four display cases of the silverware collections with behind the scenes video of the home collaborations with renowned interior designers Patricia Urquiola, Dimore Studio, Chahan Minassian, and Ashley Hicks.
HOW WE DID IT
RESULTS:
TALENT:
FORMATS:
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