Buzz & Excitement
Customer Engagement
Guests Across the Nation
A Unique Experience
Livestreamed Tasting Experience
Technical Programming
Global Livestream
As quality liquor is first and foremost a shareable product, Beam Suntory has always integrated in-person marketing as a cornerstone of its marketing strategy. Gradient was challenged to recreate the pleasure of a shared moment through a virtual, live broadcasted experience.
Paired At Home Experiences
Multi-Panel Experts
Custom Video Hosting
Unique Mobile Experience
Integrated Photo Campaign
Multi-Location Livestreaming
Gradient produced Beam Suntory’s first virtual campaign where bourbon ambassadors and talented experts, located across the country from one another, were brought into a single branded virtual world to talk all things Basil Hayden’s.
To enrich the live virtual experience, viewers scanned a QR code to a branded mobile site which enabled viewers to follow along with more detailed instructions from the episode and links to Drizly. Direct links to RSVP for the next week’s event and wrap-ups of completed events were also available.
Step by Step Tutorials
Cocktail Classes
Downloadable Instructions
CONTENT STRATEGY
Platform Development
Talent Strategy
COMMS STRATEGY
Invite Messaging
At Home Experience
EXPERIENCE DESIGN
Spacial Design
Virtual Flow
CREATIVE DESIGN
Programming
Dynamic Feel
LIVESTREAM
Talent Integration
Custom Platforms
TECHNICAL PROGRAMMING
Platform to Program Strategy
Custom Filming Studio
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