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BASIL HAYDEN'S - BOURBON WITH FRIENDS

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Conceptualization:

40%

Implementation:

60%

BASIL HAYDEN'S FIVE STAR FRIENDSGIVING X NYC

Basil Hayden's - Bourbon with Friends

Client:

Basil Hayden's

Industry:

Spirits

Type:

Tour, Trade

Location:

USA

KPI:

37% sales increase in activated markets

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CHALLENGES

GRADIENT was tasked with strategizing a new trade experience within the integrated “Sipping Companions” campaign to ultimately boost sales in five target markets.

STRATEGY

Within the Integrated Marketing team, we developed the “Bourbon Among Friends” platform: where “Hospitality meets craftsmanship through the lens of Basil Hayden’s.” This concept brought to life the spirit of generous hosting designed to encourage bartenders to recommend Basil Hayden’s as a bourbon made for sharing. Each event was highly localized, hosted by a local influencer and centered around a local maker who shared a unique item created to better share Basil Hayden’s. Modular event assets and decor were created to maximize budgets and create a visual baseline across the event series.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0