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A+E NETWORKS

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Conceptualization:

50%

Implementation:

50%

A+E x 2022 Townhall Sizzle

A+E Networks 2022 Townhall

Client:

A+E Networks

Industry:

Entertainment

Type:

Corporate Hybrid Meeting

Location:

Coney Island Amphitheater, NY

KPI:

1200 in person attendees

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CHALLENGES

A+E Networks entrusted Gradient with their return to in-person company meetings with their 2022 Company All Hands. Employees participated in a full day of dynamic programming inclusive of important company updates, moving tributes and pipeline previews.

STRATEGY

The Coney Island Amphitheater was decorated with playful colors and displays, transforming it into an elevated carnival-like experience that delighted the attendees while boasting the iconic notes of nostalgia of Coney Island. Employees at home, were able to join virtually though the livestream. Throughout the company meeting, guests were able to partake in a variety of activities including traditional concessions, team portraits and specialty postcards to send to friends and family. A digital layer was also present at the event with a custom mobile AR Game and AR filters leveraging A+E values. Gradient elevated the amphitheater and traditional company meeting to create a sense of whimsy for those in attendance.

HOW WE DID IT

RESULTS:

TALENT:

FORMATS:

Digital Case Studies Small Lightbox_0000s_0000_MATTE_CHRISTIESAUCTION_@LARUFOTO_LUISRUIZ_0
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