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TIKTOK

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Conceptualization:

50%

Implementation:

50%

TIKTOK GLOBAL REBRAND LAUNCH X L.A.

From Musical.ly to TikTok

Client:

From Musical.ly to TikTok

Industry:

Technology

Type:

Launch, Influencer

Location:

Los Angeles, London

KPI:

+271 Million social impressions and an engaged core audience

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CHALLENGES

When Musical.ly announced its rebrand to TikTok simultaneously in Los Angeles and London, it had to engage its core “Creator” audience so they would own this new brand.

STRATEGY

Highly immersive curated content studios enabled these curators to play and shine online, all streamed live around the world. Unexpected performers and a playful food strategy kept the experience’s energy at high intensity.