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SUNTORY - TINY HOUSE TOUR

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Conceptualization:

50%

Implementation:

50%

HOUSE OF SUNTORY TOUR - MIAMI SWIM WEEK

House of Suntory

Client:

House of Suntory

Industry:

Spirits

Type:

Tour

Location:

USA

KPI:

The event was experienced across 10 cities and varying types of festivals and hosted:

  • 18.8k Attendees

  • 41 Media Outlets

  • 140 Stories Posted

  • 824.2k SOcial Reach

  • 8,778 Cocktails Served

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CHALLENGES

Beam Suntory tasked GRADIENT with launching the House of Suntory’s newest generation of spirits to major markets across the United States. The design and build of the immersive experience needed to provide multiple experiences in one limited footprint, while following all tentative state regulations, offering flexibility based on the target festival environment, heading truck weight limitations, and embracing the elevated brand ethos. The final experience needed to educate festival-goers about these new products and create a bond to the elevated brand.

STRATEGY

The custom-fabricated Tiny House featured two indoor bar experiences in addition to the outdoor activation. The immersive experience brought guests into the world of Japan and the House of Suntory while educating them on the new spirits that included vodka, gin, and whiskey.

The inside of the Tiny House offered a serene environment to have master mixologists artfully craft one of three cocktails. The experience was rooted in Japanese hospitality and attention to detail.