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RAYBERN'S DIGITAL STRATEGY

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Conceptualization:

50%

Implementation:

50%

House of Suntory Tour -
Miami Swim Week

Raybern's Digital Strategy

Client:

Raybern's Digital Strategy

Industry:

Food

Type:

Digital

Location:

Nationwide

KPI:

Followers Growth: 20.4% YoY

Impressions: 15.7M+ (+50.1% YoY)

Engagements: 70.3K+ (+345% YoY)

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CHALLENGES

How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen-Z men, notably hard to influence through traditional media.

STRATEGY

GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.