RAYBERN'S DIGITAL STRATEGY
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Raybern's Digital Strategy
Followers Growth: 20.4% YoY
Impressions: 15.7M+ (+50.1% YoY)
Engagements: 70.3K+ (+345% YoY)
How to create a social following and generate excitement for a CPG client perceived as a convenience product by its targeted audience of Gen-Z men, notably hard to influence through traditional media.
GRADIENT Digital developed a holistic digital strategy for the brand, measurably and significantly boosting brand awareness through paid and organic social strategies, content creation highlighting pop culture, podcast ads and influencer partnerships.