Scroll prompt Arrow

LEGENT TASTING

gradient_bars-50.png

Conceptualization:

50%

Implementation:

50%

LEGENT X MASTERCLASS TOUR

Legent Masterclass Tour

Client:

Legent Masterclass Tour

Industry:

Spirits

Type:

Tour, Trade

Location:

Nationwide

KPI:

A SOLD OUT TOUR

By the 8th tour stop, the liquid was entirely sold out for the year, confirming this launch as a major success.

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

Beam Suntory tasked GRADIENT with bringing the official launch of their newest spirit, Legent, to 10 markets across the United States. Educating the trade about the new product and creating a bond to the story of Legent and its creators with the goal of instilling brand awareness and loyalty.

STRATEGY

A custom fabricated multi-room activation created a unique immersive experience that brought guests into the world of Legent and Fred and Shinji, the creators of the liquid. A modular projection wall opened as a portal into an exclusive tasting circle where a masterclass welcomed attendees to sample and experience this one of a kind product. After the tasting in the masterclass setting, guests were encouraged to mingle and sample carefully crafted cocktails.