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LAMBORGHINI MOVEMBER

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Conceptualization:

20%

Implementation:

80%

House of Suntory Tour -
Miami Swim Week

The Movember Bull Run

Client:

Automobili Lamborghini

Industry:

Automotive

Type:

Live Event

Location:

New York, NY

KPI:

Brand Exposure, Charitable Awareness

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CHALLENGES

In partnership with Movember, Lamborghini asked Gradient to create awareness around the charitable initiative in a buzz worthy fashion in tandem with other cities commemorating the Movember Bull Run on November 6th.

STRATEGY

The Movember Bull Run took place at the Pier 6 Downtown Heliport featuring a fleet of Lamborghini’s and their owners forming the shape of a mustache that was captured from the sky via drones. Forty-five Lamborghini’s were placed in a complex pattern on a barge to form this unique shape while a content team captured all of the action through drones, camera and video.

Guests enjoyed hospitality and exciting activations at the neighboring Casa Cipriani Presidential Suite while the cars were being formed into the shape of a mustache and then joined together for a commemorative photo celebrating Movember on the Pier.