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LAMBORGHINI - MONTEREY CAR WEEK

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Conceptualization:

50%

Implementation:

50%

House of Suntory Tour -
Miami Swim Week

Lamborghini at Monterey Car Week

Client:

Lamborghini at Monterey Car Week

Industry:

Automotive

Type:

Launch, Live Event

Location:

California

KPI:

Results incoming 

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CHALLENGES

To create a captivating and luxurious environment celebrating the launch of the new Lamborghini Countach at one of the most esteemed automotive events of the year.

STRATEGY

For the highly anticipated  return to Monterey Car Week, Lamborghini entrusted GRADIENT with one of the most talked about launches of the year. We kicked off the weekend on Friday at the Quail with the global unveiling of the new Countach, an ode to the iconic supercar classic from the 70s and 80s. 

We also welcomed guests to the Lamborghini Lounge at Pebble Beach, a villa completely revamped with classic and modern touches of Italian decor to emphasize the beauty of the Lamborghini vehicles. Clients and guests celebrated during the evenings, toasting with fresh Italian bites and beverages, and enjoyed a luxury respite on Sunday during the 70th Annual Pebble Beach Concours d’Elegance.