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LAMBORGHINI

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Conceptualization:

30%

Implementation:

70%

House of Suntory Tour -
Miami Swim Week

Annual Dealership Meeting

Client:

Annual Dealership Meeting

Industry:

Automotive

Type:

Annual Dealership Meeting

Location:

USA

KPI:

Transform the annual meeting into an energizing virtual experience.

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CHALLENGES

For every major car launch, Lamborghini regroups its dealers for a pre-launch to educate, energize and galvanize. This year, the energy needed to be as high, but fully virtual.

STRATEGY

Gradient reinvented the in-person meeting into a global virtual live experience, inclusive of thrilling pre-recorded content and a first hand sneak peek into newly minted Lamborghini Lounge NYC.

Broadcasting live from both the NYC lounge and the headquarters in Italy, C-level executives guided conversations with dealership heads across South America, the US, and Canada.

Gradient handled all experience details from the invitation, content creation, presentation management, and technology partners to execute this successful engaging experience.