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LA PRAIRIE

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Conceptualization:

50%

Implementation:

50%

House of Suntory Tour -
Miami Swim Week

La Prairie - The Cobalt Night

Client:

La Prairie - The Cobalt Night

Industry:

Beauty

Type:

Influencer, Media

Location:

New York

KPI:

Create a multi-sensorial journey in order to educate and thrill guests.

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CHALLENGES

For the launch of their Cobalt Night, the elevated swiss skincare company La Prairie took their guests on a multi-sensorial journey from dusk to the depths of the night.

STRATEGY

From the immersive video content surrounding guest tables, to the caviar dinner curated by celebrity chef Daniela Soto Innes, to the digital art from Maotik integrating viewers as they each became their own beacon of light, the experience transported participants to a fully branded elevated experience.

Media and beauty influencers were the very first to try the new Skin Caviar Nighttime Oil product and were gifted their very own upon departure. All that while they were safely ensconced in the MOMA PS1 building while hurricane Ida battled the elements outside.