Scroll prompt Arrow

DOM PÉRIGNON

gradient_bars-50.png

Conceptualization:

50%

Implementation:

50%

DOM PÉRIGNON - THE VINTAGE TRINITY

Dom Pérignon - The Vintage Trinity

Client:

Dom Pérignon - The Vintage Trinity

Industry:

Spirits

Type:

Tour, Launch

Location:

New York

KPI:

9m+ impressions

900k people reached

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

For the first-ever simultaneous launch of three vintages, Dom Pérignon tasked GRADIENT to create a communications and experiential platform where each product is individually glorified, and the combination of the three is almost divine, leveraging the brand’s history and DNA.

STRATEGY

During the Dom Pérignon Vintage Trinity launch, the three vintages were incarnated into an immersive experiential environment with unique designs and performance art inspired by the specific tasting characteristics of each vintage. First discovered by the 50 attendees of an elegant press dinner, the rooms created sufficient interaction to keep their attention while we transformed the main space to welcome an additional 450 guests.

Back in the main room, a one-night-only performance by the theatre group behind Manko, an of-the-moment cabaret in Paris, created an “insider” attraction, while keeping the brand at the forefront of the conversation.