Scroll prompt Arrow

CLINIQUE - PINK LAKES

gradient_bars-50.png

Conceptualization:

30%

Implementation:

70%

House of Suntory Tour -
Miami Swim Week

Global Influencer Experience

Client:

Global Influencer Experience

Industry:

Travel, Beauty

Type:

Launch, Influencer

Location:

Mexico

KPI:

The moisturizing pink oasis took Instagram by storm. With a focus on inspiring influencers to post above their contracted requirements, the strategy delivered a media reach of 41.7 million, with total impressions of over 230 million.

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

For the global launch of their new 72-hour pink moisture surge, Clinique wanted to paint Instagram pink for a full 3 days. With 12 global influencers, Clinique traveled in curated style to the Riviera Maya in Mexico where a visual bonanza generated an effervescence of content.

STRATEGY

Like the product, the event was a 72-hour long adventure that included a pink-nic at the naturally pink lakes, branded helicopter transfers, underwater photoshoots, hydrating spa treatments and dinner on the beach—with every experience optimized for digital capture.