Scroll prompt Arrow

CHEESES OF FRANCE

gradient_bars-50.png

Conceptualization:

20%

Implementation:

80%

House of Suntory Tour -
Miami Swim Week

Cheeses of France Pop-up

Client:

Cheeses of France Pop-up

Industry:

Food

Type:

Tour

Location:

Nationwide

KPI:

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

To create visibility for the consortium client, GRADIENT in partnership with Sopexa, produced a US tour of French Cheeses Pop-Ups in key markets.

STRATEGY

From Chicago, to New York to Seattle and Miami, the Pop-ups leveraged high-traffic neighborhoods in under-utilized spaces to foster press and consumer awareness of the provenance message of the French regroupment. Leveraging local cultural moments, the Cheeses of France Pop-Up even integrated food as art during Art Basel in Miami, ensuring the activation’s spot in the “Top 10 Experiences of the Week”.