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BEAM SUNTORY - BOURBON LEGENDS

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Conceptualization:

25%

Implementation:

75%

BOURBON LEGENDS BOXCAR - NATIONWIDE TOUR

Bourbon Legends Boxcar

Client:

Bourbon Legends Boxcar

Industry:

Spirits

Type:

Tour

Location:

Nationwide

KPI:

“The quality of the team’s work was - to put it simply - outstanding.”

“You are fabulous partners that everyone on our team adores working with”

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CHALLENGES

As the Bourbon Legends Boxcar chugged into its second year, GRADIENT was tasked with concepting and executing an improved experience, offering a true immersion into the company’s unique Bourbon brands, improving flow, content integration, shareability and an efficient bar & bites strategy.

STRATEGY

We created a directed journey that felt self-guided, allowing guests to freely explore while expanding their awareness of each of our bourbon brands. Our modular setup was able to adapt to different venues in each market, while still improving the guest flow and clearing congestion, creating a frustration-free space.

By steeping guests in knowledge in an engaging, interactive way, we built an emotional bridge between a love for bourbon and the Bourbon Legends.