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BASIL HAYDEN’S MARKET OF MORE

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Conceptualization:

40%

Implementation:

60%

House of Suntory Tour -
Miami Swim Week

Basil Hayden's - Market of More

Client:

Basil Hayden's - Market of More

Industry:

Spirits

Type:

Tour

Location:

Nationwide

KPI:

“GRADIENT drove fantastic results getting liquid to lips and driving impressions at festivals across core markets to help drive brand awareness for Basil Hayden's.”  Basil Hayden’s Client.

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CHALLENGES

GRADIENT was tasked with extending the platform “bring something more to the table” and developing a lower cost experiential consumer interaction around food based festivals nationwide.

STRATEGY

The Market of More 2019 Campaign was a festival-centric structure, which traveled to eleven markets with four structures, activating for one-three days, and which included experiential touch-points designed to help attendees bring something more to the tables they serve. Significantly more impactful than competitor activations in the same environments, Basil Hayden’s fostered emotional connection and inspired attendees to extend the feeling to friends.