Scroll prompt Arrow

20TH CENTURY FOX - TURBO

gradient_bars-50.png

Conceptualization:

30%

Implementation:

70%

House of Suntory Tour -
Miami Swim Week

Turbo Launch Stunt

Client:

Turbo Launch Stunt

Industry:

Entertainment

Type:

Launch

Location:

New York

KPI:

Live stunt on the Today Show

+208MM media impressions

89286-logo-wreath.png
Artboard 2.jpg
5.jpg

CHALLENGES

GRADIENT produced a stunt for 20th Century Fox and DreamWorks Animation for the theatrical release of TURBO. We promoted the family-friendly film via a large scale stunt in the middle of Manhattan.

STRATEGY

GRADIENT designed and engineered a massive version of skeeball to help promote the film’s animated characters. Our team created a technical rigging structure over four days that would winch five massive fabricated snails up the facade of a building at Rockefeller Plaza. Via social activations, the oversized characters raced up the facade, pushed by their total social likes.