Conceptualization: 25%

Implementation: 75%

Bourbon Legends Boxcar - Nationwide Tour


Client: Beam Suntory
Industry: Spirits
Type: Tour
Location: Nationwide


“The quality of the team’s work was - to put it simply - outstanding.”

“You are fabulous partners that everyone on our team adores working with”


As the Bourbon Legends Boxcar chugged into its second year, GRADIENT was tasked with concepting and executing an improved experience, offering a true immersion into the company’s unique Bourbon brands, improving flow, content integration, shareability and an efficient bar & bites strategy.  


We created a directed journey that felt self-guided, allowing guests to freely explore while expanding their awareness of each of our bourbon brands. Our modular setup was able to adapt to different venues in each market, while still improving the guest flow and clearing congestion, creating a frustration-free space.


By steeping guests in knowledge in an engaging, interactive way, we built an emotional bridge between a love for bourbon and the Bourbon Legends.

  • White Instagram Icon
  • White Vimeo Icon
  • White Facebook Icon
  • White LinkedIn Icon

Sign-up for the GRADIENT Newsletter

HQ - New York

150 West 28th St.

Second Floor

New York, NY 10001

Los Angeles

1800 Vine Street

Los Angeles, CA, 90028


10350 W Bay Harbor Drive,

Miami Beach, FL, 33154


6 Maunakea Street,
Sag Harbor, NY, 11963


Copyright © 2020 Gradient Experiential. All rights reserved.