THE BEEKMAN HOTEL

Client: Beekman Hotel
Industry: Travel, Luxury
Type: Influencer, Launch
Location: New York

CHALLENGES

Conceptualize a launch event for The Beekman Hotel & Residences that would create a moment of visceral connection for the hard to impress New York media and VIP guests.

STRATEGY

Leveraging the hotel’s unique architectural structure and breathtaking atrium, GRADIENT imagined a highly memorable creative performance. From the top floor of the atrium, guests looked down on a breathtaking musical performance from Grammy Award-winning soprano Hila Plitmann, accompanied by a sensational choir of over 50 children spread out on the upper balconies. In the time it took for guests to make their way down, the space had been transformed for the seated dinner at the center of the same atrium.