RITUAL & PLAYBOOK
Client: Avion Tequila
With the launch of their newest Reserva 44 Tequila, Avion wanted to create a unique experience to showcase the brand's rituals in a way that brand ambassadors could replicate in their respective markets.
GRADIENT used lighting design, tablescape, music, and various decor elements to create an intimate yet high-level gathering for guests. The private dinner was an opportunity for Pernod Ricard partners of the Avion brand to both celebrate the Reserva 44 and educate guests on the Avion Ritual. The evening was accompanied by a uniquely curated dinner and tequila tasting and the ritualized evening was then formalized in replicable guidelines.