AIR FRANCE

Conceptualization: 50%

Implementation: 50%

AIR FRANCE -

PARIS FOR DESSERT

AIR FRANCE -

PARIS FOR DESSERT

Client: Air France
Industry: Travel
Type: Influencer, Guerilla
Location: New York

KPI:

100M total media impressions

6.5 million total influence engagement

CHALLENGES AND STRATEGY

While originally briefed to create an exclusive press activation, the brand’s primary purpose was social media awareness as well as press visibility around Air France’s superior gastronomy.  So, GRADIENT flipped the brief and proposed activations to fit the KPIs.

GRADIENT proposed a multi-pronged approach starting with an elevated street activation enhanced by an innovative social content technology for increased social media visibility and mass awareness. This was followed by an exclusive multi-dining dining experience for lifestyle press. For five nights in Soho NYC, winning consumers, press and VIPs checked-in, luggage in hand, to enjoy an immersive dining experience inside a recreated plane fuselage, where they were treated to a gourmet Parisian-style meal curated by chef Daniel Boulud. Each night, one lucky couple was selected at random to instantly fly business class to Paris and enjoy an unforgettable experience.

See more Travel case studies

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