ABSOLUT ELYX

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Conceptualization: 30%

Implementation: 70%

ABSOLUT ELYX

Client: Pernod Ricard 
Industry: Spirits, Luxury
Type: Launch
Location: New York

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CHALLENGES

GRADIENT was proud to produce the launch event for the ABSOLUT ELYX Integrity Campaign featuring photography of Chloe Sevigny by the brand’s creative director, Johan Lindeberg.

 

STRATEGY

To reflect the brand’s uniquely luxurious take on vodka, the environment emulated the minimalist branding prevalent in fashion houses at the time. While the brand’s ethos suffused the environment, the branding itself was limited to a glorification of the bottle displays.