20TH CENTURY FOX

Conceptualization: 30%

Implementation: 70%

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TURBO LAUNCH STUNT

Client: 20th Century Fox
Industry: Entertainment
Type: Stunt
Location: New York

KPI:

Live stunt on the Today Show

+208MM media impressions

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CHALLENGES

GRADIENT produced a stunt for 20th Century Fox and DreamWorks Animation for the theatrical release of TURBO. We promoted the family-friendly film via a large scale stunt in the middle of Manhattan.

STRATEGY

GRADIENT designed and engineered a massive version of skeeball to help promote the film’s animated characters. Our team created a technical rigging structure over four days that would winch five massive fabricated snails up the facade of a building at Rockefeller Plaza. Via social activations, the oversized characters raced up the facade, pushed by their total social likes.