TURBO LAUNCH STUNT

Client: 20th Century Fox
Industry: Entertainment
Type: Stunt
Location: New York

KPI:

Live stunt on the Today Show 

+208MM media impressions

CHALLENGES

GRADIENT produced a stunt for 20th Century Fox and DreamWorks Animation for the theatrical release of TURBO. We promoted the family-friendly film via a large scale stunt in the middle of Manhattan.

​STRATEGY

GRADIENT designed and engineered a massive version of skeeball to help promote the film’s animated characters. Our team created a technical rigging structure over four days that would winch five massive fabricated snails up the facade of a building at Rockefeller Plaza. Via social activations, the oversized characters raced up the facade, pushed by their total social likes.