10+ YEARS OF HYBRID EXPERIENCE
By Colin McKenzie, Head of Client Services
At Gradient, our primary mission is to optimize human connection and create meaningful and memorable interactions between brands and customers/stakeholders. We don’t create our client’s message — we create the engagement that shows their message is true. The content we broadcast or capture during that true engagement is then so powerful, it transcends any of the leveraged technologies.
In the hybrid experience space, we have been broadcasting those meaningful experiences to our clients’ target audiences since 2010.
Below are a few case studies of recent work, and for a more complete look at our virtual and hybrid capabilities, please download our focused presentation.
Facebook SxSW HQ
A week long schedule of over 35 virtual events mixed with in-person happenings during SXSW. Set over several floors in a downtown Austin building, Gradient implemented a plan to allow 3-4 virtual events to happen simultaneously, while actual stakeholders attended at their leisure.
Turbo Launch Stunt /
Live TV Broadcast
GRADIENT produced a Live TV broadcast stunt for 20th Century Fox and DreamWorks Animation for
the theatrical release of TURBO, featured live on the
Power of Women 2016-2019
An annual live-streamed event, designed and produced by Gradient for the past 4 years, ensuring a uniquely creative approach integrated with flawless production to the caliber of Hollywood expectations.
Legent Masterclass Launch Tour
A unique masterclass allowing trade professionals
globally to virtually attend a tasting experience while enjoying Legent and learning techniques to create
the perfect cocktail.
A+E Networks Annual Conference
A+E teamed up with GRADIENT to reimagine their annual conference. GRADIENT created a unique virtual / live blended conference to include all employees globally.
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Our team breaks down some of the top Event and Experiential Marketing activations and shares their insights into what makes it truly worthwhile.